Well-Deserved Responsible Gaming Protocols Appraisal Given to B.C. Lottery Corporation22nd December 2020 |
Responsible gaming is an important part of keeping players safe. That being said, the British Columbia Lottery Corporation has just received the highest recognition possible in the gaming industry. The World Lottery Association has awarded the BCLC a Level 4 certification for excellence in responsible gaming programming. Not only that, but this is also the fourth consecutive year in which the BCLC has achieved this prestigious certification.
The appraisal is hard-earned and well-deserved as the Crown corporation has made huge concentrated efforts to improve in-person and online gambling in the province. Responsible gaming is vital for the longevity of a player’s relationship with gaming and would ultimately benefit both the individual and the gaming industry. It is no secret that the BCLC gives the utmost importance to protecting players from harm like addiction and tries to teach them how to gamble safely and responsibly. This is also the grounds for the recently awarded certification.
Spokespersons for the BCLC confirmed their commitment towards responsible gaming. “BCLC is committed to continuously assessing and improving our player-health programs,” commented Peter ter Weeme, BCLC Chief Social Purpose Officer and Vice President of Player Experience. “Obtaining Level 4 certification is an important endorsement of our strategy as we work towards our goal that no one should be harmed by gambling offered by BCLC.”
The BCLC is always working towards its goal of having “the healthiest players in the world”, achieved through the highest standard of care and support, with safety programs to ensure the players’ health. The programs are structured around four key undertakings: positive play, informed decisions, referral and support, and safer products and environments. A moment browsing on PlayNow.com immediately reveals that the BCLC does not just pay lip-service to carrying out these commitments. Apart from its responsible gaming tools and support, the BCLC also offers player-health programs such as GameSense and voluntary self-exclusion. Its ongoing research initiatives in this area were highlighted as not just meeting, but exceeding industry standards.
In the Evaluation Report, the World Lottery Association’s Independent Assessment Panel underlined that the BCLC’s “player education program is by far meeting the highest standards in the field.” Along with British Columbia, twelve other lottery jurisdictions across North America managed to achieve this prestigious recognition for continued efforts to protect players and minimize the negative impact of gambling. However, the BCLC was singled out by the IAP for its online gambling site, PlayNow.com, since this offers “offers many interesting [responsible gambling] features that…are well integrated in the general perspective of a global health approach.” Furthermore, the body under the Regulated Gaming Framework also praised the BCLC’s expansion of its GameSense Advisor support program online and by phone, saying that this is a “good example of your constant commitment to your players’ health.”
Individuals who come from or reside in British Columbia have the opportunity to benefit from the top Player Education program. The program, which is already in place, aims to educate players to develop a healthy and sustainable relationship with gaming, ensuring that the participants’ gaming habits remain healthy while also taking into account the lottery and other products on offer.
The certification is no joke as it comes from the renowned WLA, an organization that represents more than 140 lotteries from 80 countries, uniting them all to enable communication and collaboration between them. Being part of the WLA means that the corporations and operators are motivated to strive for excellence on a daily basis. It is notable that all members of the organization donate a huge portion of their net revenues to various charitable causes around the globe.
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