Pinnacle Diversifies its Portfolio with Relax Gaming

Pinnacle Diversifies its Portfolio with Relax Gaming

Pinnacle players are in for a treat as a newly inked partnership with Relax Gaming will see Pinnacle’s portfolio enhanced with loads of new games and exciting titles. On its part, the online aggregator is managing to do what it set out to do, making online gaming thrilling and lucrative for players. In fact, some titles have already been launched on Pinnacle’s platform.

This is all part of Relax Gaming’s target to attract more people who are getting interested in online gaming for the first time. With time on their hands due to lockdowns or partial lockdowns, many individuals are looking for new ways of entertaining themselves and passing the time. This is where Relax Gaming comes in, with new content being released constantly and great prizes to be won. Relax Gaming prides itself on supplying unique content so it comes as no surprise that it has managed to achieve the vast popularity that it enjoys. It boasts a whopping selection of over 1,500 in-house games and third-party content, with more to follow thanks to the new partnership with Pinnacle.

The sportsbook and online casino operator is already familiar to thousands of online players, and they can already enjoy exploring premium slot titles such as La Fiesta, Money Train 2, and Snake Arena as part of the agreement, all of which became instant player favorites as soon as they were launched. Pinnacle players will also get the opportunity to choose from a diverse selection of aggregated games from Relax Gaming’s studio network, including games by premium third-party providers such as Kalamba Games, Fantasma Games and ReelPlay. This content comes from its Silver Bullet and Powered by Relax programs, which have aggregated a substantial number of suppliers over the years. The two distribution programs offer a speed-to-market that has remained unmatched.

Pinnacle is the latest addition to Relax Gaming’s network of reputable online casinos. Daniel Eskola, Relax Gaming’s Chief Commercial Officer, said of Pinnacle that it “is a fast-growing industry name and we are excited to be providing the operator with a wide variety of content that has proven to boost customer engagement and retention.” He reiterated Relax Gaming’s commitment “to delivering the best casino games to the market with speed and efficiency. This partnership is a result of the quality service we offer on a day-to-day basis.”

Affirming that both sides will benefit greatly and equally from this new operational partnership, Steve Wells, Head of Casino and Games at Pinnacle said: “We have a very ambitious growth plan for our casino vertical, and it is vital to be able to count on high-performance and creative content such as that offered by Relax Gaming. Relax creates some of igaming’s most exciting and engaging products and it’s great to be able to share them with our players. We look forward to a long and fruitful partnership together.”

2020 has been a good year for Relax Gaming. Not only did they celebrate their ten-year anniversary, but it has also been a year of growth due to a series of partnerships with leading online casino operators and suppliers. Some of these include MrQ, Roobet, and NetGaming. November 2020 was particularly busy as in mid-November, the casino aggregator also signed a content distribution deal with online casino 1win. 1win has only been around since 2018 but is already making waves as a result of the agreement with Relax Gaming since popular slot titles have already launched on the online gaming platform.

Relax Gaming is looking at a very bright future ahead with a partnership with Big Time Gaming allowing it to tap into Megaclusters mechanic, giving it exclusive rights for the upcoming year of operation. 2020/2021 will also see Relax Gaming conquering new heights, with seven new offices planned to open doors in the next 12 months.

Get more updates from Pinnacle on LinkedIn.

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