Flutter & Made by Sport team up to donate £4.79 Million to Clubs in Crisis Response Fund

Flutter & Made by Sport team up to donate £4.79 Million to Clubs in Crisis Response Fund

Flutter Entertainment has partnered with Made by Sport in order to support sports clubs managed by the same Made by Sport. Flutter’s Cash4Clubs charity initiative is joining forces with the sports club manager to make the 2021 Clubs in Crisis campaign fund a reality.

This is a new campaign fund created to help keep sports clubs open, as these have been hit very hard by the Covid-19 global pandemic. The Cash4Clubs programme has become well-known for the support it gives these clubs since its start back in 2008, and has so far allocated £800,000 to clubs, £165,000 of those distributed in grants in just 2020.

Read about the roadmap out of quarantine.

Now, Flutter is contributing a whopping £4.79 million to the campaign fund, which will also help community sports clubs that are being managed by Made by Sport. Flutter believes in giving back to the community, so this substantial amount of money is actually the amount Flutter benefited from in business rates reliefs from March 2020 to March 2021 for its establishments in the UK.

Flutter pointed out that financial relief is in decline at the same time as the pressure on mental health is increasing. Schools are also closed, removing the social aspect for children. In hard times like these, the communal aspect of sports is vital, and it will play a critical role once it is safe to resume sportive activities. Sports not only improves the health of those who practise it, but it also has the added benefit of bringing communities together – according to Flutter, this is what will eventually help communities build themselves back up after the pandemic.

Read about 2020’s effect on the gambling industry.

Commenting on the partnership, Flutter’s CEO Peter Jackson said, “Lack of funding is not a new issue for community clubs which is why we originally set up our Cash4Clubs programme. But now help is needed more than ever and working with Made by Sport to provide a fund for ‘Clubs In Crisis’ is a great way for us to pass the benefit of business rates relief straight into the communities where that funding is most needed.”

Justin King, Chairman of Made by Sport, agreed, saying, “With a quarter of all sports clubs in the UK facing permanent closure, community sport is facing a crisis. As we look to the future and rebuilding our communities, the role of grassroots sports in helping to tackle some of the key social issues exacerbated by the pandemic will be ever more important. This fund will reach some of the smallest and hardest hit clubs, and for many this will be the difference between permanent closure and the chance to continue the great work they do to address the social inequalities that exist in our communities.”

He went on to explain that the Clubs in Crisis fund will give £2021 grants to the smallest club that will play the biggest roles in helping their communities getting back on their feet once the health and safety restrictions are lifted. The charity will create the guidelines to evaluate which clubs are in the most need of financial assistance.

Made by Sport was launched in 2019 to advocate the use of sports to tackle social issues in a healthy way. Another aim is to help grassroots organisations get access to funds which would otherwise be locked for them. It focuses primarily on helping young people across the UK and deals with issues such as crime and anti-social behaviour reduction, youth employment, mental health awareness, and developing life skills, among others.

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