GamCare Launches New Code of Conduct on Displaying Safer Gambling Messages

GamCare Launches New Code of Conduct on Displaying Safer Gambling Messages

GamCare has launched a new gambling code of conduct for UK-licensed betting and casino operators, together with the Betting and Gambling Council (BGC). The new code will ensure that licensed gaming businesses will display clearly information on safer gambling tools and the support and help that are available for people who are struggling with compulsive gambling on their apps and websites.

The gambling support charity co-developed this set of standards with the BGC, but it also consulted with service users who have really experienced gambling harms to be able to come up with an effective code. Any BGC member that offers online gaming is expected to comply in no more than six months. The BGC said that it is allowing this timeframe because it understands that some aspects of the code might require time to comply with. However, it also stated that some of the measures can be implemented immediately and so, it is expecting all its members to start implementation as soon as possible.

Read about responsible gambling.

The gambling code of conduct, titled Industry Code for the Display of Safer Gambling Information, outlines how online betting businesses can provide transparent information on safer gambling tools and promote gambling support services offered under the National Gambling Treatment Service programme. The new code will also make it easier for online customers and players to understand safer gambling tools.

Anna Hemmings, CEO at GamCare, stated, “We know that only a small proportion of people affected by gambling harms in Great Britain come forward for support each year. By setting minimum standards for the display of safer gambling information for the online sector, we are looking to improve the consistency of information display, and reduce friction for customers so that they can readily access tools to help them manage their gambling, and to access free, specialist support whenever it might be needed.”

When taking the ongoing lockdown into consideration, as well as data gathered from recent gambling participation, the UK national gambling commission is urging people to be vigilant as they will be spending more time at home and online, making the temptation to gamble harder to resist. This might be even made worse if people feel more vulnerable and insecure as a result of the pandemic.

Brigid Simmonds, chairperson of the BGC, said, “As the standards body representing the regulated betting and gaming industry, the BGC is committed to promoting safer gambling. A report last week from the Gambling Commission suggested that ‘problem’ and ‘at-risk’ gambling rates fell in 2020, but one gambler experiencing harm is one too many. Consistency of message and display is vital, so that customers who sign up to an account with any BGC member find it’s easy to view links to the National Gambling Helpline and further support, or the company’s own messaging around setting deposit limits, how to self-exclude or asking their bank to block gambling payments. Prominent, visible and accessible signposting displayed in a simple way will help our customers and increase use of such tools, which is why we welcome the new GamCare Code.”

The most important measures in the gambling code of conduct include displaying well and clearly the gaming business’ safer gambling section or microsite, the begambleaware.org website, and the National Gambling Helpline phone number (Freephone 0808 8020 133). All information must also be presented in a concise way since this is the most effective way of communicating key information to all users. Read more information on the NHS’s website.

Image source: https://www.gamblinginsider.com/news/10756/gi-huddle-exclusive-us-behind-uk-on-responsible-gambling-front-keith-whyte.

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