PlayOJO launches new multi-million-pound Ad campaign

PlayOJO launches new multi-million-pound Ad campaign

European casino brand Play Ojo has launched its latest ad campaign titled ” Thumbs Up Ojo”. The new ad campaign will appear on television, radio and online. Following the success of previous campaigns such as “Jerry the Alpaca”, it is hoped the new advert will boost their presence within the UK. As we all know the UK market is a tough nut to crack with many bookmakers competing for the same space. Strict regulations set by the UKGC also make it harder to create video campaigns. However, PlayOjo’s new campaign has passed with flying colours and is ready for player inspection.

“Thumbs Up Ojo”

As you all know by now Play Ojo has promoted themselves as the fair casino. Players who sign up will find no wagering requirements, deposit or withdrawal caps plus some money back on their bets win or lose. That’s definitely one reason to give Play Ojo a big thumbs up and here are a few more.

Big time director and cast – Not ones to sit in the corner, PlayOjo hired a big-time director and cast to help them shine. Who? none other than director Djawid Hakimyar who has worked for top brands such as Mercedez Benz. Also featured in the advert is actor Joshua McCord of the Royal Shakespeare Company.

Big budget – As the saying goes ” In for a penny, in for a pound”, well PlayOjo went all in on this campaign with a £10 million pound budget. This whopping budget will see the ” Thumbs Up Ojo” ad on tv, radio and online.

Big message – Since launching in 2017, Play Ojo has presented as a fair casino for players. This message is repeated in their new ad campaign. In the ad, Josh McCord plays the part of “Tom” a happy customer at PlayOjo with larger than life thumbs up due to the great service he gets from the casino. Along the way, Tom meets fellow Play Ojo players and greets each one with a massive thumbs up.

Here’s what Play Ojo’s head of marketing had to say on their new campaign “

“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.

“We are backing this campaign with significant media spend in order to continue to build our brand recognition to help achieve our ambition to become the UK’s most recognised online casino brand by 2021.”

As if that wasn’t enough to wow the crowds, PlayOjo has also revamped their welcome bonus. Now players can receive *50 Extra Spins on their 1ST Deposit.


PlayOjo’s new ad campaign gets our thumbs up! SuperLenny is a big fan of any online casino that offers players more. When it comes to choosing an online casino, Lenny always recommends checking out any welcome offers. This often helps players set online casinos apart and make the right decision for them

Players who want to find out more about PlayOjo should check out SuperLenny’s  review

*As always please be aware that PlayOJO’s offer comes with t&c’s. Please read them before activating any bonus.

PlayOJO launches new multi-million-pound Ad campaign
Author: Lenny
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