Listed on the Nasdaq Stockholm Large Cap (ticker NET–B), NetEnt has seen sales grow by almost 9% in 2018 with revenues reaching 1,782 (1,636) million SEK in the same year. In business since 1996, NetEnt has grown considerably over the years. By offering an extensive portfolio of games and solutions, NetEnt has wisely elaborated their cross-sell and up-sell opportunities to include a swathe of additional products and services, making sure they are able to build a long-lasting and fruitful relationship with all of their clients.
NetEnt takes a rather unconventional approach to how they run their business. To showcase what it’s like to work there, 4 employees were chosen to climb a mountain. One cannot help but admire the vigour and camaraderie. This, together with their focus on diversity and professional development, ultimately spills out to the very products and services the very same people create so whilst some might cry marketing, others might proclaim true innovation and ingenuity; either way, the proof is in the pudding.
NetEnt has an extensive CSR programme that tackles 4 particular areas including responsible gaming, diversity and equality, health and community, and the environment. As a member of the UN Global Compact initiative, NetEnt has made several commitments to contribute towards a more ethical presence, which goes a long way in illustrating the kind of commitments they have towards, not only their customers and end-users but ultimately society at large. With such an extensive programme, one can build confidence that NetEnt is trying to do the right thing.
NetEnt not only offers games and live casino, but it also supplements this with services such as BI (Business Intelligence), hosting services, media buying, creatives, and a number of other services than an operator might need in the course of their operations. This makes building a relationship with NetEnt worthwhile, facilitating the number of suppliers required in any given operation. Of course, the idea is built on trust, so NetEnt has to deliver on all fronts to ensure a continued relationship with existing and new online casinos which might divert their attention in the long run.
Due to a large number of available games, one has many options to choose from when it comes to gaming. All options are beautifully designed from the way games are presented on the website, all the way down to the individual games, live casino, pooled jackpot and branded games with an impressive partner portfolio which includes Colombia Pictures Industries Inc, 20th Century Fox, and Universal. Choosing NetEnt ensures that operators not only have a large selection at their disposal to choose from but can also get titles that grab attention with little to no effort.
NetEnt offers a total of 200 games. Games are grouped in categories, including Beyond Retro. Here you’ll find a vast collection of past -inspired games. The Classics features all-time favourite video slots, Action and Adventure promises to give you a taste of wild life. Name and Fame, on the other hand, brings you the biggest names from the biggest entertainment icons. Rainbow Road is for those who enjoy flashy and noisy splashes of colours, and On The Table is where you can find table classics, such as roulette, baccarat, blackjack and Texas Hold’em.
NetEnt is proud to present what it promotes as the best slots in the industry. They combine many years of experience and expertise with a great passion for the products that are developed in-house. NetEnt slots are known for the smoothness of their graphics, superb animations, crisp sounds and all of the exciting features that players cannot get enough of. All of their games are captivating, entertaining and amusing with different titles ensuring everyone’s preferences are met one way or another through their extensive portfolio.
Mobile gaming is very important for NetEnt, with their NetEnt Live offering, billed as mobile-first. With a huge focus on the User Interface (UI) and User Experience (UX), NetEnt has focused on mobile gaming technologies including the use of Chroma Key technology to extend the operators’ branding possibilities. With offerings in roulette and a number of blackjack variations, mobile gaming opportunities are supplemented with a live rewards system that makes it easy to set up and administer rewards during mobile live gaming.
Live roulette offers in-spin betting, a strategy favoured by more seasoned players. Live Blackjack, on the other hand, provides both history and table statistics on-screen. The Live Common Draw blackjack allows for an unlimited number of concurrent players, even if they are using different currencies, ensuring a higher customer reach, even if the live tables are full. Perfect Blackjack, a new game being offered by NetEnt, follows the perfect blackjack strategy, which reduces the house edge while returning an RTP of 95%.
NetEnt games are accessible on desktop, mobile, and retail which allows players to play them anytime, anywhere. The company offers a diverse portfolio for players with different preferences and experience, including games that feature famous characters such as Vikings video slot, Lost Relics, Gonzo’s Quest, Starburst, and more. All games stand out due to their excellent graphics, sounds and RTPs of 95-98%. NetEnt focuses on gamblers’ needs and demands with their mobile portfolio based on players’ experience. It is their mission to work together with its customers to develop the player’s favourite mobile live casino.
NetEnt offers a wide variety of games, meaning all players will find something they like. Starting with good old scratch cards, they also offer live roulette and blackjack games, where players can communicate with the dealer in real time. Over the years, NetEnt partnered with many exciting brands to offer players an unforgettable casino experience. They combine gaming with the coolest music, movie and entertainment titles, such as Jumanji, Emoji Planet, Planet of Apes, Universal monsters, Dracula, Jimi Hedrix, and Frankenstein. Players can find these outstanding titles on more than 200 of the most popular casino sites.
NetEnt offers many rewards and casino bonuses, including birthday bonuses, welcome bonuses, no deposit bonuses, live casino bonuses, wild cards, scatters, free rounds and a variety of tournaments, where you can win extra prizes or gadgets. One of the most exiting prizes is the personalised real-time reward, given to players based on their in-game activity. Of course, nothing beats a jackpot, and NetEnt offers record-breaking progressive jackpots.
Fact: You can find Mega Fortune jackpot listed in the Guinness World Records as the biggest payout on an online slot game ( €17.86 million).
NetEnt is a fun and energetic company that truly invests in its culture, employees, and portfolio. Their focus on design, usability, and friendly approach has helped them become one of the leading providers in the industry and others would do well to take note. Their continuous innovation is keeping them at the forefront, and the wide range of both products and services makes sure they can offer something to plays and online casinos; whether its a specialised product or a gateway service to a continued relationship.