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William Hill Casino

Games 4.4/5
Bonus 2.8/5
Support 4.4/5
Fast Payout 1/5
Opt in required. New customers to Casino page only. Min Buy in £10. Bonus value 100% of Buy in. Max Bonus £300. 40x wagering. Max withdrawable £2,000. Bonus expires after 7 days. Stake contributions, country, currency, game restrictions and terms apply.
Website https://www.williamhill.com
Release Date 1998
Email [email protected]
License Gibraltar (GRA), Italy (ADM), Malta (MGA), United Kingdom (UKGC), Spain (DGOJ)
Mobile Casino No
Live Casino Yes
Number of Games 1600
Types of Games Casino, Sportsbook, Bingo, Livecasino, Poker

Who owns William Hill Casino?

In a crowded market filled with many new players, William Hill stands apart as the oldest casino still in operation. Although it now focuses almost entirely on its online operations, William Hill was originally opened in 1934 as a physical casino.

Today, however, William Hill is owned and operated by its parent company WHG (International) Limited Casinos, which has a number of prominent casinos under its wing. With a presence in numerous markets across the world, William Hill is one of the most prominent online casinos operating today.

The parent company, WHG (International) Limited, is registered in the British territory of Gibraltar and has a registered address at WHG (International) Limited, 6/1 Waterport Place, Gibraltar. Its registration number is 4212563.

Does William Hill Offer Bonuses?

Yes, William Hill offers several casino bonuses. As is the case with most online casinos, one of the ways to encourage new players to their site is through potentially lucrative bonuses. William Hill is no stranger to this concept and, as such, has a range of bonuses in place, not just for those newly arrived at its doors, but also for those that have chosen to stay on there and make William Hill their go-to online gaming home. These bonuses and their conditions will be outlined below.

William Hill Welcome Bonus –  100% up to £300

First up is the all-important welcome bonus. This comes in the form of a seriously good match deposit bonus. Newly joined players, when making their first deposit, will be able to get their hands on this deal. This is a 100% match deposit bonus that is available up to £300. Deposit the maximum, and you’ll be playing William Hill casino with a massive £600 firmly tucked into your casino account. There are wagering requirements though, and these are a little steep as they’re set at 40x the bonus winnings.

Regular Tournaments and Bonus Promotions

The bonuses and other promotions within the site are also constantly changing, so it is important to stay up-to-date with any new developments that might occur. These bonus options usually also entail a match deposit bonus of some kind, usually for a specific game or section of the site – for instance, there are often specific live dealer bonuses on offer. For some of these promotions, players will have to be a member and login in order to see what the deal is that’s being offered.

William Hill Loyalty Programme

William Hill has an automatic VIP programme that sees players join as soon as they start to make real money bets. For every £10 wagered, one “comp point” is earned. As these points accumulate, players will slowly move through the VIP ranks. As you might expect, the higher through the ranks you go, the better the rewards will be each time you can convert them. Once you’ve reached a specific value of comp points, these can simply be turned directly back into cash and used within the casino or withdrawn.

William Hill Games

William Hill has an enormous game selection available to players. The main bulk of this is slots, 150 of which are all from the provider Playtech. These games come in all sorts of themes, bonus options and styles so that players will definitely find something that suits their taste. If TV and movies are more your things, then there’s a whole collection of themed slots here, too. There are also several highly popular progressive jackpot slots options available – luring players in with their promise of a big win.

Elsewhere on the site, there are numerous other games available in the virtual table game collection. This includes some roulette, baccarat and blackjack variants. Roulette, in particular, gets special treatment, with a number of more unusual variants such as Age of the Gods Roulette, which has the added bonus of a progressive jackpot. There are also some other, more unusual game options such as Sic Bo, Red Dog and some poker options. On that note, video poker players will be excited to note that there are 20 games available.

William Hill Live Casino

The live casino games are also outstanding. There are a huge number of games all coming from the industry leader itself – Evolution Gaming. All the games offered here feature top-quality HD streaming technology as well as excellent live dealers. Players can converse with these dealers in real-time as well as with the other players – the perfect place to hone your skills whilst also getting some handy hints and tips. These games – a range of roulette, blackjack and baccarat versions – are the best way to recreate that all-exciting casino environment.

William Hill Bingo

In 2007, William Hill Bingo was launched. It becoming one of the popular online bingo sites in Britain. William Hill is also part of the Playtech Bingo Network (Virtue Fusion). This is one of the largest and most well-respected online bingo developers. William Hill bingo bonus codes may be used at all times, as the site offers so many and various promotions.

Games start every 30 seconds across 90, 80, 40 and 50 ball bingo variations. Players have a good choice 22 room to chose from. The rooms are themes like Deal or No deal, Who Wants to Be a Millionaire and Rainbow Riches. William Hill Bingo also has the exclusive Cash Cubes Bingo room.

William Hill Mobile Betting

As you would expect from a casino of this calibre, there are numerous ways for players to access it via their mobile devices. For starters, there is a mobile optimised browser site that features the same games and options as the desktop one. Additionally, there is also a William Hill mobile app. This is downloadable and compatible with both Android and iOS devices. It really couldn’t be easier to access William Hill whilst on the go! Nothing is lost in the transition between platforms as players can access all the same features.

Casino Banking at William Hill

William Hill Casino offers a vast array of payment options for both deposits and withdrawals. These include the likes of debit and credit card payments, various prepaid options, eWallets and offline methods such as cheques and Western Union. For all options deposits are instantaneous, but withdrawals will take longer depending on the method used. In general, eWallets are the fastest with Skrill and Neteller generally being the preferred options. However, players should note that these two options can’t be used for deposits if you wish to claim a bonus.

How do players make a deposit?

  • Step 1: Go to to the cashier or banking section  of the site
  • Step 2: Select deposit
  • Step 3: Select the payment method of your choice
  • Step 4: Enter the amount and confirm

How do players make a withdrawal?

  • Step 1: Go to to the cashier or banking section  of the site
  • Step 2: Select withdraw
  • Step 3: Enter the amount you wish to withdraw
  • Step 4: Check the payment method and confirm

Customer Support at William Hill

William Hill’s customer service is second to none. There’s an excellent 24/7 live chat function as well as an online email contact form that can be filled out. If that wasn’t enough, there is also a number of social media options available. Twitter seems to be the most active and its use is encouraged by the site itself – really, it couldn’t be more straightforward! There’s also a highly comprehensive FAQ section, which should be checked first before attempting contact. As we mentioned before, support is also available in 20 different languages!

Are there any complaints about William Hill?

If you want to look up whether any formal complaints have been made against William Hill under the terms of its licence, all you have to do is navigate to the bottom of the William Hill website. Here, you will find links to its licence page on both the UK Gambling Commission and the Gibraltar Gambling Commission websites.

Based on our own research of these resources, we can see that William Hill has an active licence with both regulatory bodies, meaning that it is licensed to operate and hold customer funds. While no official sanctions have been recorded, based on William Hill’s history with the commission, we can see that a number of formal investigations have been launched against it. These are primarily related to issues surrounding its anti-money laundering processes, which appear to have been addressed since then.

In terms of how customers have ranked and rated William Hill’s performance, generally speaking, reviews online seem to be quite good. While customer support times tend to be good, a number of users have noted issues with the William Hill app. Although not the most serious issue, this is still something to bear in mind.

Should UK Players Play at William Hill?


  • William Hill is one of the most well-established players in the online casino gaming space, with a reputation that is hard to beat. With its strong track record, you can be assured that your money is in safe hands with William Hill.
  • William Hill has some of the highest standards of fairness and customer support in the industry. Its games undergo strict fairness and technical testing to ensure that these standards are maintained at all times.
  • Customer support is available 24/7 and in a variety of languages, meaning that no matter where you are in the world, you will have easy access to world-class support staff.
  • William Hill has a fantastic selection of games on offer from a wide variety of top-tier software providers.


  • Several user reviews have noted issues with the mobile app. In particular, there have been several issues where it has become unstable and crashed without warning.
  • Although available in many countries across Europe, outside of this region, William Hill has a limited geographical presence. In particular, William Hill is not currently available in the US market, which might prove an issue for some customers.
  • The promotional bonuses that are on offer can be quite complicated and restrictive at times, meaning that you need to pay a lot of attention to the small print to get the full benefit of them. Although it always pays out, the small print can be quite confusing at times.

What licences does William Hill have?

Currently, William Hill is licensed and regulated by the UK Gambling Commission under registration number 000-039225 R-319373-009. This applies to customers based in Great Britain. Additionally, it is licensed by the Gibraltar Government and the Gibraltar Gambling Commission (registration number 034 & 042) for all other customers. This ensures that customers in both jurisdictions are fully protected should anything go wrong.

Beyond the licensing requirements, William Hill also submits its games to rigorous fairness and technical requirements testing. All of William Hill’s online casino games are tested and certified by Technical Systems Testing (TST), which ensures that the highest levels of fairness are upheld for customers. In addition, William Hill’s games all receive RNG Certification, which means that it uses truly random number generation to run its games.

William Hill has also signed up to a number of industry-specific initiatives to ensure that employee welfare is at the centre of everything it does. To this end, it has partnered with a number of customer welfare initiatives to provide users with access to help should they need it. Although not required by any licensing body, it is great to see William Hill supporting responsible gambling initiatives.

Lenny's Thought's on William Hill

William Hill has stood the test of time. The casino surpasses all but the very highest expectations and offers an easy-to-use interface designed for new and experienced players alike. Full of a huge collection of games (there’s also a sportsbook attached), a huge number of bonuses and a well thought out loyalty programme, William Hill really couldn’t offer much more.

Matthew West
Matthew West

Matthew West – Online Casino Specialist

Matt is our resident Online Casino Specialist and has worked within the iGaming sector since leaving Leeds Metropolitan University, where he graduated after studying to become a chemistry teacher. Luckily for us, he realised shortly after graduating that classroom teaching probably wasn’t for him and found his passion for just about anything iGaming related, in particular he enjoys researching online betting opportunities for SuperLenny.com’s visitors, with his favourite operators being BetSafe and Temple Nile.