LeoVegas Launches New Live Casino
What’s the story?
The team has support from LeoVegas’ central organisation and proprietary technical platform, therefore benefiting from the Group’s strengths in the form of its game offering, payment solutions, marketing and compliance as well as other experience and economies of experience and scale. The aim of the multibrand strategy combined with existing technology is to launch more customised brands in the future and thereby complement and diversify the brand portfolio.
Word from LeoVegas
The iGaming operator’s chief executive Gustaf Hagman said the launch formed part of LeoVegas’ ambitious plans to dominate the online casino vertical.
“Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at Live Casino,” Hagman explained. “We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack.
“The brand offers a unique and innovative way to log in and register as a customer.”
The site was developed by Brands of Leo, the LeoVegas multibrand unit and is built on LeoVegas’s own platform and be managed by the team that created the GoGoCasino brand.
“We are proud and excited to launch LiveCasino.com on our proprietary technical platform,” Hagman said. “The team has done a fantastic job of taking the entire live casino experience to a whole new level.”
The site is already licenced by the Malta Gaming Authority. Although Hagman said the site will be targeted towards English-speaking markets, it is not yet licensed in Great Britain.
“LiveCasino.com is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the group’s locally licensed markets going forward,” he added.
Lenny’s Last Word
Fantastic news as far as we’re concerned! The global live casino market is estimated to be worth approximately £4.5 Billion this year according to H2 Gambling Capital. The live casino market is in a strong phase of growth, as games like roulette and blackjack have a high recognition factor from land-based casinos as more and more gaming is moving online at the same time that product innovation has helped broaden the segment, which is much needed in light of recent detrimental factors on the industry and wider world. The average annual growth rate (CAGR) for the live casino market has been 27% during the last ten years so to us, it looks like an incredibly wise and more importantly, sustainable move for the LeoVegas group.